The Journal
Explore how cathedral thinking can be employed in business to navigate post-pandemic uncertainty and create long-term value Analysis Industries and businesses are facing a world increasingly characterised by VUCA (volatility, uncertainty, complexity and ambiguity), a situation of constant change requiring companies that are looking to innovate to adopt new mindsets to address complex and […]
Laura Saunter – WGSN Ultra-value seekers Evolving 2021’s affordability advocates, consumers will be even more frugal in 2022, looking for value at every touchpoint. Facing a future without stimulus cheques and with product shortages, inflation and supply bottlenecks causing price hikes, they’ll be keen on deals and promotions. Behaviours: despite a world of trouble, consumer spending was […]
With people looking to spend more time outside, we explore the key strategies brands are using to engage in this space, from experiential store concepts to purpose-driven initiatives shifting the outdoors narrative Matt Poile (WGSN report) Analysis As consumers rediscovered the great outdoors throughout lockdown in 2020, brands and retailers have shifted to keep up […]
WGSN presents the three need-to-know colour, material and surface design directions that will impact food and drink packaging development in spring 2023 and beyond Claire Lancaster Executive summary and methodology Our Packaging Forecast for Spring 2023 and beyond outlines the values and drivers that will impact packaging design, and the areas of most opportunity for […]
By Noelle Conrad It’s no surprise that the world wide web of social media marketing keeps evolving. Images and videos continue to be the driver for brand identity and engagement, and with this, comes a continuous shift in the way marketers and consumers alike form their relationship with social media. From new platform guidelines to […]
Promotional Models — the Missing Element of Your Marketing Strategy Why promotional models are the crucial element of a successful marketing strategy Human beings are wired to seek live interactions. Marketing professionals have long been aware of this behavioral principle and 61% of recently surveyed marketers believe that in-person events are the most critical marketing […]
If you thought the use of chatbots was confined to larger companies, think again! According to research by Think Relay, which used data gathered by NerdyData, companies with less than 250 employees employ chatbots most frequently, with firms with just 1 – 10 employees, making up approximately 40% of all businesses with a chatbot. Dubbed as a “unicorn […]
There’s no silver bullet for online event marketing. Every event is unique, and audience specific. And in a swiftly changing digital world, marketing tactics that worked well for you yesterday might not be as effective today. Faced with an ever-expanding number of event marketing options, how can you choose the right promotional channels and strategies? […]
Commerce has always relied upon trust — we trust that a piece of paper printed by the government is worth a unit of value we call a dollar. We trust we’ll be paid for our work. Trust has always defined our professional lives but recently, trust has taken center stage. It’s now a significant economic […]