The Journal

In 2018, 28.3% of US marketers will use Snapchat for marketing purposes, according to our forecasts. This year, we expect Snapchat to make more than $660 million in US ad revenues, an 18.7% increase from last year.   How Many Marketers Are Using Instagram? This year, nearly seven in 10 US marketers will use Instagram […]

On September 7th, 1982, David Ogilvy, founder of the iconic agency Ogilvy & Mather, sent an internal memo to all of his employees. Sparsely titled, “How to Write,” Ogilvy laid out his commandments for producing clear and efficient written messages. Among them (at number five) was the simple doctrine, “Never write more than two pages […]