The Journal

Ads are everywhere, and they’re designed to trick you.  These 10 facts about advertising will make you smarter than the average consumer. 1. Colour Makes a Difference A series of American studies carried found that hues had an effect on consumer opinions about a brand’s “personality” – red is associated with excitement, blue with competence. You might […]

The Chinese market has dived deep into the digital space and marketing (including eCommerce and payment methods) over the past few years. The following are some of the more prominent recent trends in detail. The new retail revolution This term was coined by Alibaba referring to a merging of online and offline stores facilitated by […]

In 2018, the U.S. Department of Housing and Urban Development filed a complaint against Facebook,alleging that the social media platform had violated the Fair Housing Act. Facebook had done this, the complaint alleges, by allowing advertisers to discriminate against users based on sex, race, religion and even by interests such as “mobility scooter” and “deaf culture.” […]

1. Focus on the Long Term For all this to work, you want to make sure you are focused on the long term. This post isn’t about how to “lure” customers in, then trick them into coming back; it’s about building relationships. While you are ultimately in business to make money, you can still establish […]

With Millennials (born 977-1997) current population being 71 million, generation Z still has time to catch up, only representing 23 million. Yet, growing rapidly. Social media and online content was a new concept to millennials but for those born late generation Z? It is simply a part of life.  Thus, companies should now undertake newly-discovered traits […]